Yvon Chouinard

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Yvon Chouinard

Sustainable Business Sustainable Finance

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Sustainable Finance

Yvon Chouinard is the founder of Patagonia, an outdoor apparel company recognised for its integration of environmental responsibility into business practices. A climber and equipment maker by background, he built Patagonia from a small climbing gear operation into a global company, while pioneering approaches to sustainable production and corporate activism. He also co-founded initiatives such as 1% for the Planet and transferred ownership of Patagonia to a trust to ensure profits support environmental causes.

Yvon Chouinard

Apr 02 2026

Earth is now our only shareholder

Illuminem Voices

Corporate Sustainability · Corporate Social Responsibility

A letter from Yvon Chouinard, founder of Patagonia

A wooden table with a typewriter, glasses, notebook, and pen placed on top.

The words 'dream big' written on a black wall

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