Yvon Chouinard

Yvon Chouinard is the founder of Patagonia, an outdoor apparel company recognised for its integration of environmental responsibility into business practices. A climber and equipment maker by background, he built Patagonia from a small climbing gear operation into a global company, while pioneering approaches to sustainable production and corporate activism. He also co-founded initiatives such as 1% for the Planet and transferred ownership of Patagonia to a trust to ensure profits support environmental causes.