Mads Twomey-Madsen

Ethical Governance Sustainable Lifestyle

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Mads Twomey-Madsen is Senior Vice President for Global Communications and Sustainability at Pandora, where he leads integrated communications, ESG strategy, and cultural transformation initiatives. He previously held senior communications and public affairs roles at Novozymes and Ericsson, and has served on multiple advisory and corporate boards. Mads holds an MSc in International Business from Copenhagen Business School and brings long-standing experience in brand positioning and sustainability leadership.

Mads Twomey-Madsen

Nov 06 2025

Jewels of change: Pandora's journey toward a sustainable future

Illuminem Voices

Corporate Sustainability · Net Zero

This case also fosters understanding of business models, life cycle thinking, and the regulatory context, including compliance with frameworks like the EU's Corporate Sustainability Reporting Directive (CSRD)