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🗞️ Driving the news: Pandora, one of the world’s largest jewelry brands, has embarked on a transformative journey towards sustainability, announcing its commitment to using only recycled silver and gold in its jewelry by 2025
• This ambitious initiative includes shifting both Pandora’s direct manufacturing and its suppliers to recycled metals
• In addition, Pandora launched its first collection featuring lab-grown diamonds in 2021, further aligning its business model with environmental goals and phasing out the use of mined diamonds
🔭 The context: Pandora’s sustainability shift is part of a broader movement within the fashion and luxury industries to address climate change and resource depletion
• The company’s focus on recycled materials and lab-grown diamonds represents a significant challenge in balancing environmental responsibility with consumer demand for luxury products
• While Pandora has made significant strides, it continues to navigate challenges related to circularity, transparency, and public perceptions of the environmental impact of lab-grown diamonds
🌍 Why it matters for the planet: Pandora’s decision to focus on circularity and sustainable sourcing has the potential to reduce the jewelry industry’s reliance on resource-intensive mining, which has long been associated with significant environmental and human rights issues
• The shift to lab-grown diamonds also offers a more ethical alternative, although the environmental impact of their production remains a topic of debate
• Pandora’s efforts could set a precedent for other brands in the luxury sector to adopt more sustainable practices
⏭️ What's next: Pandora is likely to continue refining its sustainability practices, especially as it moves closer to its 2025 goal of using only recycled materials
• The company will need to address challenges around the environmental impact of lab-grown diamonds and meet evolving regulatory requirements, including the EU's Corporate Sustainability Reporting Directive (CSRD)
• Future efforts will likely focus on improving circularity, enhancing transparency in its supply chain, and addressing concerns related to the broader environmental footprint of its products
💬 One quote: "The journey toward sustainability is ongoing, and while we've made significant progress, there are still hurdles to overcome in terms of circularity and the environmental impact of lab-grown diamonds," said a Pandora representative.
📈 One stat: By 2025, Pandora aims to use 100% recycled silver and gold in its jewelry, significantly reducing the environmental impact of its production processes
See on illuminem's Data Hub™ the sustainability performance of Pandora and other leading luxury brands.
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