Handan Vicdan

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Handan Vicdan is an Associate Professor of Critical Marketing and Consumer Research at emlyon business school. Her research explores how markets and technologies shape, challenge, and co-create sustainable futures. With a PhD in Marketing from the University of Texas–Pan American, she brings over a decade of academic expertise at the intersection of ethics, innovation, and sustainability.

Handan Vicdan

Jul 15 2025

How upcycling innovators show us how to rethink and reuse waste

Illuminem Voices

Fashion · Sustainable Lifestyle

Every year, some 100 billion garments are produced worldwide, and 92 million tonnes of clothing waste end up in landfills. Given this enormous amount of waste, it is logical to think that the only way forward is to degrow fashion. But can fashion and degrowth co-exist?