Handan  Vicdan

Handan Vicdan

Handan Vicdan is an Associate Professor of Critical Marketing and Consumer Research at emlyon business school. Her research explores how markets and technologies shape, challenge, and co-create sustainable futures. With a PhD in Marketing from the University of Texas–Pan American, she brings over a decade of academic expertise at the intersection of ethics, innovation, and sustainability.

A wooden table with a typewriter, glasses, notebook, and pen placed on top.
The words 'dream big' written on a black wall

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