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Neil Russell-Bates

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 Sustainable Business

Neil Russell-Bates is a business sustainability consultant specialising in carbon measurement, reporting and NetZero plans, as well as advising clients on sustainability strategy and alignment with sustainability matrices.

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Neil Russell-Bates

How PR is turning Coke from the world's biggest plastic polluter to “a brand synonymous with sustainability”

How do giants like Coca-Cola consistently top the league table for the world’s biggest plastic polluter and fail to meet their own sustainability targets, while somehow managing to convince consumers that they are “synonymous with sustainability”?

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