Colette Menard is a Partner and Scientific Director at Stim, and also a co-founder of StimShift. she has been in charge of developing methods and tools to manage innovation activities. Today, through StimShift business unit, she has made a real role in the environmental transition of industries and companies.
Colette Menard is a Partner and Scientific Director at Stim, and also a co-founder of ...see more
Eco-design: a differentiation factor or a dead-end?
Reinvent the business model – the most important lever to tackle the environmental shift
In recent years, companies and industries are starting to rethink their products and services in order to achieve ambitious environmental goals. While these eco-design efforts are necessary, they are still object-bound while ignoring the whole system.