Dimitra Tarasi

Dimitra Tarasi

Dimitra Tarasi is an Associate Professor of Marketing at emlyon business school, specializing in sustainable marketing strategies and consumer–brand relationships. Drawing on her background in strategic communication and consumer behavior, she contributes to rethinking the role of brands in the era of climate urgency.

A wooden table with a typewriter, glasses, notebook, and pen placed on top.
The words 'dream big' written on a black wall

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