Alex Edmans is Professor of Finance at London Business School. He gave the TED talk “What to Trust in a Post-Truth World” with 2 million views, and wrote “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, a Financial Times Book of the Year.
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The coronavirus crisis has highlighted the imperative for businesses to be responsible. Companies that have put profits above purpose have been rightly shamed, such as Sports Direct, who attempted to keep its stores open even after the government asked citizens to stay at home.