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illuminem Cities: Sustainable Travel Guide to Tuscany & Florence


⭐ Read also our guides to Venice’s Top 10 can't-miss experiences, its hidden gems and best places to eats & drinks for the best sustainable travel advice from the life of our illuminem team!

Welcome to Tuscany! This guide was crafted with the invaluable insights of our team members living and working in Tuscany. It’s our gift to the community, designed to help you uncover the beauty of Florence and Tuscany while embracing sustainable living. This guide will make you feel like a true local as you explore these unforgettable places.

1. Florence

(Must-visit)! Watch the sunset over Florence from Piazzale Michelangelo

Take a serene walk through the Giardino di Boboli, a Renaissance garden, and enjoy an outdoor opera by Florence’s Maggio Musicale, directed by Zubin Mehta

• Discover Uffizi Gallery, home to masterpieces by Botticelli and Leonardo, or choose from over 100 museums in the city

Wander through the Corridoio Vasariano, a hidden passage built by the Medici

Sip an evening cocktail in Oltrarno, Florence's coolest district according to Lonely Planet

(Feel like a local) Enjoy coffee at the Oblate Library, a secret spot where Florentines and students gather

2. Where to Eat

Try the iconic Bistecca alla Fiorentina paired with Brunello di Montalcino or Chianti Classico wines

Grab lunch at Mercato Centrale and for dinner, visit Teatro del Sale for an unforgettable dining experience

Don’t miss Antico Vinaio (street food), the world’s most reviewed restaurant on TripAdvisor

Indulge at Enoteca Pinchiorri, Tuscany’s most revered restaurant, for a special occasion

3. Wineries & Bio-Architecture

• Explore the region’s stunning wine estates, renowned for their architecture: Tuscany’s wine estates combine stunning architecture with sustainability. Visit Antinori nel Chianti Classico, an eco-friendly winery with solar panels, a green roof, and rainwater recycling. Explore Castello di Ama, where restored historic buildings use local materials, blending tradition with modern sustainability. For a fully off-grid experience, head to Salcheto, a carbon-neutral estate powered by solar and geothermal energy. These estates showcase how sustainable design and winemaking can thrive together in Tuscany's beautiful landscape

4. Contemporary Art

• Visit Palazzo Strozzi, Forte Belvedere, and Le Murate for the best in modern art

Don’t miss Clet’s Atelier, where you can meet the famous street artist himself in the Oltrarno district

For a cultural escape, head to Pietrasanta near Carrara, a hub for international sculptors

5. Tuscan Lands & Unique Villages (Must-See)

• Explore the Terre di Siena, including San Gimignano, Val d’Orcia, and Volterra

Forte dei Marmi is a top destination for seaside relaxation and nightlife

Visit the green lands of Garfagnana and Lunigiana, rich with castles and charming villages

Experience bike-riding through Lucca, the city of Puccini, famous for its intact city walls

Discover Pistoia and Arezzo, cultural hubs with music festivals and medieval architecture

For a more rural experience, visit Maremma and its stunning coastal towns like Porto Ercole

Bonus: The Palio

For a true taste of Tuscan culture, learn about the Palio horse race, held only on July 2 and August 16 in Siena. Check out these two great videos for more on this beloved event: Vogue & BBC

We hope you have the time of your life in Tuscany! Let us know which experiences you enjoyed most

For more on Florence: The Florentine & FT Florence Guide

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About the authors

Vilhelmiina Vulli is the Head of Media at illuminem. She devises comprehensive communication strategies, managing content creation, and nurturing the vibrant community of illuminem Voices, which stands as the world's largest and premier expert network in sustainability. Originally from Finland, she has over a decade of experience in marketing, media and analytics. Vilhelmiina blends her expertise to communicate with purpose and drive positive change. Her approach underscores her commitment to fostering a sustainable future through strategic communication and community engagement.

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Quentin Bordet is the Chief Commercial Officer (CCO) at illuminem, where he leads strategic growth initiatives. Previously, Quentin spent a decade at BCG, leading climate-related strategic advisory projects and founding the GoGreen initiative, aimed at accelerating the firm's internal sustainability efforts. He also managed high-profile programs such as OP2B, fostering systemic change in agriculture to protect biodiversity, and co-founded Les Collectifs, an organization dedicated to driving environmental and social impact. His expertise spans sustainability strategy, cultural transformation, and business development, with extensive experience leading large-scale projects across various industries.

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Andrea Gori is an entrepreneur & global expert in sustainability, green tech and energy transition. He is the founder & "Chief Earth Officer" (CEO) of illuminem, and prof. of Greentech at HEC Paris. Previously, he served as BCG's Global Green Champion, delivering projects on sustainable investments around the world. He has been awarded one of Italy's Leading Innovators of 2023 and Angel List’s Top Startups in Europe. His latest TEDx, on the 'ESG revolution', is recognized as "the most-watched talk in Italian on sustainability".

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Oscar Banda is Operations Analyst at illuminem, playing a key role in driving growth and operational efficiency. He holds a degree in Global Law and Transnational Legal Studies and a Master's in Law and Sustainable Development at the University of Milan. Oscar has compliance experience in the banking sector, and an interest in ESG, and Corporate and Business Law in the international setting.

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