Michael Barnard

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Michael Barnard

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Michael Barnard is Chief Strategist at The Future Is Electric Strategy (TFIE), Advisory Board member of electric aviation startup FLIMAX, and co-founder of distnc technologies. He spends his time projecting scenarios for decarbonization 40-80 years into the future, and assisting executives, Boards, and investors to pick wisely today. Whether it's refueling aviation, grid storage, vehicle-to-grid, or hydrogen demand, his work is based on fundamentals of physics, economics, and human nature, and informed by the decarbonization requirements and innovations of multiple domains. He previously served as Advisory Board Member at Electron aviation and as a Strategic Advisor at Agora Energy Technologies.

Michael Barnard

Jul 10 2023

Artificially inflated EV emissions amplified by usual anti-EV types

Illuminem Voices

Sustainable Mobility · Electric Vehicles

For anyone who thinks that EVs just aren’t all that, I would strongly recommend you confront your really obvious biases

A wooden table with a typewriter, glasses, notebook, and pen placed on top.

Recent publications

Michael Barnard

Apr 04 2023

Aviation · Sustainable Mobility

Aerospace and aviation is a space flush with sexy nonsense, but there’s solid work being done

Michael Barnard

Mar 23 2023

Mobility Tech · Hydrogen

Marine shipping has to decarbonize and hype is strong around sexy but foolish solutions

Michael Barnard

Mar 16 2023

Electric Vehicles · Mobility Tech

All ground transportation will be electric, but you wouldn’t know it from media and investors

Michael Barnard

Mar 05 2023

Energy Transition · Sustainable Mobility

Rail is electrifying globally, with one major exception

Michael Barnard

Feb 14 2023

Maritime · Energy Transition

Marine shipping will change radically, electrify and consume biofuels to decarbonize

Michael Barnard

Feb 08 2023

Energy · Energy Management & Efficiency

Europeans are weaning themselves off fossil fuels thanks to the energy crisis

Michael Barnard

Feb 02 2023

Energy · Power & Utilities

China’s success with wind and solar vs nuclear is explained by Bent Flyvbjerg’s new book

Michael Barnard

Jul 20 2022

Environmental Sustainability · Energy

Energy Vault is a poster child for why SPACs have become a destructive influence in cleantech investing

Michael Barnard

Jun 29 2022

Hydrogen · Energy

Hydrogen shipped for energy would be at least five times as expensive as LNG

Michael Barnard

Jun 16 2022

Environmental Sustainability · Energy

Being human means we have biases. Rapid decarbonization requires us to confront them

Michael Barnard

Jun 08 2022

Energy · Downstream

Too little, too late, too many loopholes: pricing aviation fuel for climate impacts

Michael Barnard

Jun 02 2022

Environmental Sustainability · Hydrogen

Europe hopes to decarbonize Itself with hydrogen at the expense of North Africa

Michael Barnard

May 26 2022

Energy · Wind

A dozen years of Chinese wind, solar and nuclear generation show clear scalability winners

Michael Barnard

May 18 2022

Energy · Electric Vehicles

Aviation will be disrupted from below by electric regional air mobility

Michael Barnard

May 10 2022

Environmental Sustainability · Climate Change

What does Bill Gates’ favorite energy guru, Vaclav Smil, get wrong?

Michael Barnard

May 03 2022

Environmental Sustainability · Climate Change

Aviation is a major climate problem, but electrification and biofuels are solutions

Michael Barnard

Apr 28 2022

Hydrogen · Green Hydrogen

Green hydrogen’s rise will coincide with falling demand

Michael Barnard

Apr 21 2022

Environmental Sustainability · Energy

Seven tenets of cleantech pragmatic techno-optimism

Michael Barnard

Apr 11 2022

Environmental Sustainability · Climate Change

The short list of climate actions that will work

Michael Barnard

Apr 06 2022

Energy · Power Grid

Small modular nuclear reactors were tried in the 1950s and won’t be better today

Michael Barnard

Mar 21 2022

Energy · Power Grid

Pumped hydropower storage & redox flow batteries are the untold future of energy

The words 'dream big' written on a black wall

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