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Why the voluntary carbon market is key to scaling carbon dioxide removal and delivering net-zero

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By Leila Toplic, Nasim Pour

· 6 min read


The urgency to cut emissions, protect ecosystems, and deploy scalable carbon removal technologies is at an all-time high. Without immediate action, climate change – like more frequent extreme weather and rising sea levels – could reduce global GDP by up to 14% and displace 1.2 billion people as climate refugees by 2050.

Alongside urgent emission reductions, addressing historical and residual emissions through carbon dioxide removal (CDR) is imperative. Despite over 3,400 companies committing to net-zero, only 188 invested in CDR in 2023, with just 14 at over 10,000 tonnes of CO2 according to CDR.fyi. This gap highlights the challenge of turning pledges into real climate action.

Scaling carbon dioxide removal

The voluntary carbon market (VCM) plays a critical role in scaling CDR to meet global targets: up to 10 gigatonnes annually by 2050. It serves as a key mechanism for mobilizing private capital towards carbon removal projects. The VCM is one of the few transitional finance options capable of addressing the urgent need for large-scale emissions reductions. Investing in the VCM today is not just about immediate carbon mitigation; it’s about laying the groundwork for future scalability and impact. With 50% of net-zero emissions reductions projected to come from emerging technologies by 2050, early market demand by 2030 is essential. Corporations should view the VCM as a pre-compliance market, starting with CDR now to adapt ahead of future regulations.

Support for the VCM is growing in some countries. In May, high-level public officials from various US Federal departments endorsed the VCM as a critical tool to combat climate change, emphasizing high-integrity carbon credits as the cornerstone for an effective VCM at scale.

Boosting carbon dioxide removal investment and impact

While VCM has existed for over two decades, it remains in its early stages, marked by controversy and uncertainty for corporate entrants. Companies active in the VCM have invested in managing these risks, but broader adoption requires clearer rules, lower entry barriers, and a stronger business case.

The VCM faces significant challenges that hinder its growth and credibility:

  • Transparency issues: A major critique of carbon markets is the lack of transparency. Often, detailed information about carbon projects is scarce, making it difficult for buyers to assess how their investments translate into real climate action.
  • Credibility of carbon credits: The credibility of carbon credits is frequently questioned due to unreliable information about carbon removal projects, often resulting from the inconsistent application and lack of rigorous monitoring, reporting, and verification (MRV) practices.
  • Environmental and social impacts: The actual environmental and social impacts of carbon projects are often under-examined. This oversight can lead to scepticism regarding the efficacy and fairness of these initiatives, especially in their effects on local communities and biodiversity.
  • Increasing public criticism of greenwashing: Public criticism and legal action over greenwashing claims deter companies from participating, even when acting in good faith.
  • Lack of clear guidance: The specific role that the VCM will play in achieving net-zero targets remains uncertain. Lack of guidance from internationally recognized market initiatives such as the Science Based Targets initiative (SBTi) on how companies could effectively incorporate CDR into their net-zero strategies has created additional uncertainty in the market.

These challenges create complexity and risk within the VCM, discouraging corporate participation in CDR and stalling CDR market growth. If unaddressed, climate action beyond corporate value chains may remain limited, jeopardizing the achievement of global net-zero goals.

Building trust in the voluntary carbon market

To overcome these obstacles and strengthen the credibility of the VCM, a robust trust infrastructure and “incentives” are essential.

Infrastructure

While early adopters of CDR have made significant investments to navigate this complex landscape, the next wave of companies requires a more scalable and efficient market infrastructure. Fortunately, the necessary infrastructure including independent digital MRV (dMRV) systems, standards, and insurance options is already in place. These tools help de-risk purchases through rigorous due diligence, meticulous tracking of carbon project data, and independent third-party verification and certification. Additionally, leveraging digital and automation technologies can further enhance efficiency and accuracy in the VCM. For instance, Internet of Things can provide real-time data to dMRV systems, improving the accuracy of carbon removal projects and speeding up verification and credit issuance.

Incentives

Without a clear linkage between VCM participation and net-zero targets, corporates struggle to establish the link between the rationale for action on a macro level and the tangible mitigation outcomes on a micro level. Companies should be incentivized to adopt beyond-value-chain mitigation (BVCM) activities in addition to deep in-value-chain decarbonization. Market initiatives like SBTi should define how CDR credits contribute to corporate net-zero targets, offering clear guidelines on permanent removals and setting interim CDR targets to guide companies toward their net-zero goals.Governments are a powerful force for moving markets.Through regulation, policy and the direct purchase of technologies or credits, government action brings clarity and stability to industries and help move CDR innovations from the lab to the market. This would also create the confidence and certainty needed to encourage private-sector investors to fund CDR projects. A few governments have started to send demand signals through following mechanism:

  • Public procurement can create demand: In the US a $3.5 billion Regional DAC HUBs programme, is a first-of-a-kind government procurement programme – the CDR Purchase Pilot Prize. The Danish government's recent deal to purchase 1.1 million tonnes of CDR which is the second-largest CDR deal ever signed and the largest direct purchase by a government.
  • Inclusion in Emissions Trading Systems (ETS) can offer financial incentives: The Japanese government announced in April 2024 that it will allow CDR credits, in its GX League emissions trading scheme (GX-ETS). The UK Emissions Trading Scheme Authority has proposed extending the current carbon pricing system to encompass carbon removal, still pending final consultation.
  • Tax credits can reduce development costs: in the US the 2022 Inflation Reduction Act expands and extends the 45Q tax credit to a maximum of USD180 per tonne CO2 utilized or stored after capture from the atmosphere.

Early government signals have already begun to drive private-sector investment, essential for scaling the industry.

Committing to net-zero means committing to carbon dioxide removal

To rapidly innovate, implement, and scale up CDR technologies to match growing climate risks, companies and governments must invest in carbon removal solutions today to ensure cost-effective deployment at scale tomorrow. For companies, investing in CDR via the VCM is essential for translating net-zero commitments into tangible climate action.

Companies should:

  • Invest in durable CDR technologies as part of their net-zero strategy.
  • Require use of independent MRV for transparency on credit integrity.
  • Join industry consortia such as the World Economic Forum’s First Movers Coalition to share and learn.

By taking these steps, companies can make meaningful progress towards their net-zero goals and contribute to global climate resilience.

This article is also published on the World Economic Forum. illuminem Voices is a democratic space presenting the thoughts and opinions of leading Sustainability & Energy writers, their opinions do not necessarily represent those of illuminem.

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About the authors

Leila Toplic is the Chief Communications and Trust Officer at Carbonfuture, the world's leading provider of high-integrity, durable carbon removal. With over two decades of experience at the intersection of technology, ethics, and Sustainable Development Goals (SDGs), Leila has held high-level positions at companies like Microsoft and NGOs such as NetHope (a consortium of 65 global NGOs). Recognized as one of the Top 100 Women in AI Ethics in 2021, Leila actively contributes to boards and initiatives that advance responsible innovation, equity and inclusion, and human rights. She also serves on the Board of Negative Emissions Platform.

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Nasim Pour leads the Carbon Dioxide Removal sector at the First Movers Coalition of the World Economic Forum. She also leads the Carbon Market Innovation Initiative at the Centre for Nature and Climate. In her work, Nasim leads a community of renowned international business leaders and experts to drive engagement with the ultimate ambition of achieving wider adoption of carbon removal technologies. 

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