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🗞️ Driving the news: Tyson Foods is facing a lawsuit from the Environmental Working Group, accusing the company of misleading consumers with its "net-zero by 2050" emissions claims
• The lawsuit argues that Tyson has no concrete plan to achieve these targets, labeling the company's actions as greenwashing

🔭 The context: This is the second major greenwashing lawsuit against a meat company in the U.S. this year, following a similar case against JBS
• Tyson’s emissions reduction targets for 2030 have been validated by the Science-Based Targets initiative, but its long-term net-zero plans remain unverified

🌍 Why it matters for the planet: Misleading environmental claims undermine consumer efforts to make climate-conscious choices, slowing progress on reducing emissions from major polluters like the meat industry, which is a significant contributor to greenhouse gases

⏭️ What's next: The plaintiffs seek an injunction that would force Tyson to retract its climate claims or develop a clear, actionable plan to achieve its net-zero goals

💬 One quote: "Greenwashing claims are really targeting well-meaning consumers... who want to purchase foods that are more climate-friendly," said Carrie Apfel, attorney for Earthjustice

📈 One stat: Beef accounts for 36% of Tyson's sales but 65% of its emissions

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