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🗞️ Driving the news: A new report by the Changing Markets Foundation reveals that major meat and dairy companies are investing significantly more in advertising than in reducing emissions, despite being major global polluters
• Brazilian meat giant JBS allocated just 0.03% of its annual revenue to climate measures

🔭 The context: The report, "The New Merchants of Doubt," examined the climate strategies, lobbying, and marketing tactics of 22 major livestock companies across various regions
• It highlights that none of these companies' emission reduction targets align with UN guidance, raising concerns about greenwashing and inadequate climate action

🌍 Why it matters for the planet: The meat and dairy industry contributes over 14% of global greenhouse gas emissions, including significant methane output
• Misleading marketing and lobbying efforts hinder progress toward meaningful environmental regulation and climate goals

⏭️ What's next: The report calls for more stringent regulations and transparency in the industry, emphasizing the need for companies to adopt genuine climate targets and reduce their environmental impact
• It also notes the sector's significant political influence, which could impede effective legislation

💬 One quote: "They claim to be committed to climate solutions while employing deceptive tactics to distract, delay, and derail meaningful action," said Nusa Urbancic, CEO of Changing Markets Foundation

📈 One stat: JBS, the world's largest meat company, spent only 0.03% of its annual revenue on climate measures, compared to higher expenditures on advertising

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