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Tuscany & Florence: Sustainable Travel Guide


From the rolling vineyards of Chianti to the Renaissance charm of Florence, Tuscany offers a journey like no other—rooted in beauty, culture, and conscious living. Crafted by our team living and working across the region, this guide will help you explore Tuscany and Florence like a true insider, all while treading lightly.

🌇 Florence: Where Renaissance Meets Slow Living

Must-See Highlights

  • Watch the sunset from Piazzale Michelangelo, where golden hues light up the city’s terracotta rooftops and the Duomo shines in silhouette. It’s Florence’s most iconic view—for a reason
  • Wander through the Giardino di Boboli, a Renaissance garden once designed for the Medici. It’s a verdant maze of cypress alleys, secret grottos, and Roman sculptures—ideal for a quiet afternoon stroll

  • Step into the Uffizi Gallery, home to Botticelli’s Birth of Venus and masterpieces by Leonardo and Michelangelo. For art lovers, it’s a pilgrimage site

  • Uncover Florence’s secrets through the Corridoio Vasariano, a hidden elevated passage once used by the Medici to move unseen above the city

  • Cross the Arno into Oltrarno, where artists’ workshops, speakeasy-style bars, and vintage boutiques bring a hip and authentic vibe to the city

Feel Like a Local

  • Escape the tourist trail with a cappuccino at Biblioteca delle Oblate—a serene café in a library courtyard, beloved by students and Florentines alike, with a stunning view of the Duomo’s dome

Where & What to Eat

Florentine Essentials

  • Sink your teeth into a Bistecca alla Fiorentina—grilled rare, thick-cut, and best paired with a robust Chianti Classico or Brunello di Montalcino

  • For an informal yet unforgettable meal, line up at All’Antico Vinaio, Florence’s famed street-food sandwich shop. It’s earned its global reputation for a reason

Gastronomic Experiences

  • Explore Mercato Centrale, where Tuscan farmers and food artisans serve up seasonal delicacies—think truffle pasta, pecorino, and organic olive oil tastings under one roof

  • Book a dinner at Teatro del Sale, a lively cultural space where communal dining meets theatrical flair. Each dish is announced like a stage act!

  • For a once-in-a-lifetime culinary splurge, reserve a table at Enoteca Pinchiorri, one of Italy’s most celebrated restaurants, where gastronomy meets elegance with three Michelin stars

Wineries & Bio-Architecture

Tuscany’s vineyards are paragons of sustainability—many are carbon-neutral, architecturally stunning, and deeply tied to the land they nurture

  • Antinori nel Chianti Classico: Nestled into a hillside like a modern temple of wine, this family-run estate champions solar energy, natural ventilation, and a zero-waste philosophy

  • Castello di Ama: This estate marries ancient wine traditions with contemporary art installations, housed in restored stone villas using local materials and artisan techniques

  • Salcheto (Montepulciano): A trailblazer in off-grid winemaking, powered entirely by solar and geothermal energy. Their wine labels include carbon footprint data—a true sustainability icon

Where Art Meets the Avant-Garde

Tuscany isn’t just Renaissance—it’s constantly reinventing itself

  • Palazzo Strozzi: This grand Florentine palace brings together classic architecture and bold contemporary art, hosting works from Ai Weiwei to Olafur Eliasson

  • Forte Belvedere: Perched above the city, it’s a sculpture park, panoramic viewpoint, and modern gallery in one

  • Le Murate: A former prison transformed into a cultural hotspot. Today, it houses exhibitions, jazz nights, and co-working studios

  • In Oltrarno, don’t miss Clet’s Atelier—home of the street artist known for transforming traffic signs into cheeky social commentary

  • For a day trip, head to Pietrasanta, a jewel near the Apuan Alps, where international sculptors work with world-famous Carrara marble

🏞️ Beyond Florence: Tuscany’s Soulful Villages & Landscapes

Medieval Magic

  • San Gimignano: The “Manhattan of the Middle Ages,” famed for its towers and saffron gelato

  • Volterra: A walled hill town rich with Etruscan relics and alabaster workshops

  • Val d’Orcia: Endless cypress-lined roads, golden wheat fields, and Renaissance towns like Pienza and Montalcino—this is Tuscany’s postcard-perfect side

Seaside & Slow Living

  • Forte dei Marmi: Chic coastal luxury meets artisan boutiques and beach clubs with zero-impact designs

  • Maremma: A lesser-known coastal gem with pristine nature reserves, wild beaches, and rustic charm. Visit Porto Ercole for its pastel harbor and historic fortresses

Hidden Corners

  • Lucca: A perfectly preserved Renaissance city—bike the entire town along its elevated walls, then catch a Puccini concert in his birthplace

  • Pistoia & Arezzo: Cultural goldmines hosting jazz festivals, antique fairs, and majestic cathedrals without the crowds

  • Garfagnana & Lunigiana: Remote valleys where time slows down. Think stone villages, chestnut forests, and castles with sweeping mountain views

Experience the Palio: Tuscany’s Living Tradition

In Siena, twice a year, the entire city transforms for the Palio di Siena, a bareback horse race with medieval roots. More than a sport, it’s a centuries-old rivalry between districts, a spiritual ritual, and a heart-pounding spectacle

Watch: Vogue's feature or BBC's documentary for a peek into this electrifying tradition

For more on Florence: The Florentine & FT Florence Guide

Travel consciously, taste passionately, and explore deeply. Tuscany isn’t just a destination—it’s a lifestyle. Let us know which experience made your journey unforgettable

Planning a trip to Venice too? Don’t miss our illuminem special guide to Venice — uncover the city’s best eats, hidden gems, and cultural treasures beyond the gondolas

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About the authors

Vilhelmiina Vulli is the Head of Media at illuminem. She devises comprehensive communication strategies, managing content creation, and nurturing the vibrant community of illuminem Voices, which stands as the world's largest and premier expert network in sustainability. Originally from Finland, she has over a decade of experience in marketing, media and analytics. Vilhelmiina blends her expertise to communicate with purpose and drive positive change. Her approach underscores her commitment to fostering a sustainable future through strategic communication and community engagement.

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Quentin Bordet is the Chief Commercial Officer (CCO) at illuminem, where he leads strategic growth initiatives. Previously, Quentin spent a decade at BCG, leading climate-related strategic advisory projects and founding the GoGreen initiative, aimed at accelerating the firm's internal sustainability efforts. He also managed high-profile programs such as OP2B, fostering systemic change in agriculture to protect biodiversity, and co-founded Les Collectifs, an organization dedicated to driving environmental and social impact. His expertise spans sustainability strategy, cultural transformation, and business development, with extensive experience leading large-scale projects across various industries.

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Andrea Gori is an entrepreneur & global expert in sustainability, green tech and energy transition. He is the founder & "Chief Earth Officer" (CEO) of illuminem, and prof. of Greentech at HEC Paris. Previously, he served as BCG's Global Green Champion, delivering projects on sustainable investments around the world. He has been awarded one of Italy's Leading Innovators of 2023 and Angel List’s Top Startups in Europe. His latest TEDx, on the 'ESG revolution', is recognized as "the most-watched talk in Italian on sustainability".

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Oscar Banda is Operations Analyst at illuminem, playing a key role in driving growth and operational efficiency. He holds a degree in Global Law and Transnational Legal Studies and a Master's in Law and Sustainable Development at the University of Milan. Oscar has compliance experience in the banking sector, and an interest in ESG, and Corporate and Business Law in the international setting.

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