The 5 most common questions from carbon buyers

illuminem summarizes for you the essential news of the day. Read the full piece on GreenBiz or enjoy below:

🗞️ Driving the news: Over the past five months, large corporations' carbon buyers have shared their strategies and challenges in the voluntary carbon market
• Key concerns include:
- the impact of their investments
- the choice between carbon removals and avoidance
- securing senior-level buy-in
- simplifying early-stage project purchases
- effective communication about carbon credits

🔭 The context: Members of the Trellis Network and sustainability leaders from companies with over $1 billion in revenue discussed these topics in-depth 
• The conversations highlight the complexities and evolving nature of corporate climate strategies

🌍 Why it matters for the planet: Effective carbon credit strategies are crucial for addressing the climate crisis
• Companies must navigate trust issues, measure real impact, and balance immediate emission reductions with long-term removals to support global sustainability efforts.

⏭️ What's next: Companies will continue refining their carbon credit strategies, seeking trustworthy metrics and expert guidance
• Streamlined platforms like Patch and Cloverly may become more prominent, aiding in early-stage project investments

💬 One quote: "Research published by the Science-Based Targets initiative (SBTi) last fall found that the most influential factor in a carbon buyers’ decision to increase their carbon credit purchases is trust that those credits deliver tangible results."

📈 One stat: A survey by the We Mean Business Coalition revealed that internal opposition to purchasing carbon credits contributed to nearly half of corporate decisions to exit the voluntary carbon market.

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