The anti-ESG or anti-woke investment movement is following the classic playbook of disinformation and propaganda by creating a false equivalence between the ESG movement and its opponents. In the manner that many of the same funders and politicians sought to discredit climate science, they are now working to discredit efforts to improve the incorporation of climate science and other ESG factors into valuation models used by investors, consultants and corporates. Make no mistake, this is a concerted and organized effort, and it is having a substantive and dangerous impact.