![post image](https://illuminem.b-cdn.net/article/4cb47e49307c685312428d0cf2d5409afabe7d09.jpg?width=1920&quality=75)
![source image](https://illuminem.b-cdn.net/author/a9165a2ec5b5ef9cd3a567f93a76a87a7b0918d4.jpg?width=96&quality=75)
Michael Guilfoyle
What the World Cup Can Teach Industrial Companies About Energy Transition and Sustainability
The World Cup is upon us, which is an odd thing to be saying in November. Setting aside some of the issues related to this specific one, I’m excited as I am every four years, whether it is the women’s or men’s cup (Don’t go to a biennial cup, FIFA. Don’t do it.). It is the world’s biggest sporting event that highlights the globe’s most popular sport. What is remarkable about this year’s tournament, and sports in general lately, are the learnings that can be applied to industrial companies working through energy transition and sustainability challenges. I’m not suggesting a one-to-one comparison between sports and industry, but there are some parallels that industrial companies could benefit from observing.
![A wooden table with a typewriter, glasses, notebook, and pen placed on top.](https://illuminem.b-cdn.net/general/ivprofile.jpg?width=1920&quality=75)
Readers also like
![illuminem briefings](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F7b0adc1a500670ebde562e2ebca6d252bfb93168.png&w=384&q=75)
illuminem briefings
Carbon
![Monty Simus](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F8de0241f859582e9780cbe9df77b39ae10932a9f.jpg&w=384&q=75)
Monty Simus
Environmental Sustainability
![Yousra Salem](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F48298b2da2465f0f3a6679e9de2880860694fa51.jpg&w=384&q=75)
Yousra Salem
Energy Transition
![Jef Teugels](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F157082847c5a4eb480ed8c85fcc5752ae812ccf9.png&w=384&q=75)
Jef Teugels
Environmental Sustainability
![Ana Calvo](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fdd867267db2a37e210cb024bf90e2b05cb03ee1a.png&w=384&q=75)
Ana Calvo
Sustainable Living
![Leon Stille](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F22d5e4e3cdc11e8fd684a92b2b1ccdac1d835eed.jpg&w=384&q=75)
Leon Stille
Energy
![Alex Hong](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F8b9c72baf9b24fac92c16388b722d542a241b99e.jpg&w=384&q=75)
Alex Hong
Energy
![illuminem](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F081a98f368664c625c901560e323c31816446599.png&w=384&q=75)
illuminem
Green Tech
![Markus Müller](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F2cfb391818e405dfe20b2a610f650a6c88e66627.jpg&w=384&q=75)
Markus Müller
Green Tech
![Renat Heuberger](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fa288b64b0d3d8d1bb5acf79aeb99adea87334c65.jpg&w=384&q=75)
Renat Heuberger
Green Tech
![Vaitea Cowan](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fe9e18f636885d24eacf238c069070919cf1b8e9c.jpg&w=384&q=75)
Vaitea Cowan
Green Tech
![Angelo Bonelli](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Ff6c1be29ef0ffcd1f37515a46178596df882285b.png&w=384&q=75)
Angelo Bonelli
Green Tech
![Elena Morettini](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F00c55ada7e0ce9e66d3f17b3107bc25cd4426fb2.jpg&w=384&q=75)
Elena Morettini
Green Tech
![Andrea Gori](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F372fba02dbf55eba9a788443b4e736f5ce1821f2.jpeg&w=384&q=75)
Andrea Gori
Green Tech
![Markos Chrysikopoulos](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F0ec61776a8c15e3f6c8b53a83189c8a6382d7ca6.jpeg&w=384&q=75)
Markos Chrysikopoulos
Green Tech
![Maria Vittoria Bassetto](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fa8aca72f17c45bea18f85342045f6af6e06f31ed.jpeg&w=384&q=75)
Maria Vittoria Bassetto
Green Tech
![Nicolas Vecchioli](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F81e612f06c9fe6da0aa0fed27fb46339a4378348.png&w=384&q=75)
Nicolas Vecchioli
Green Tech
![Mirko Dunner](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F82f158aec25aa5f6b2f2171006a3aca73b656d81.png&w=384&q=75)
Mirko Dunner
Green Tech
![Maria Rugamer](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fd1d61882f960939aad2a71baab02a96826c5e7be.jpg&w=384&q=75)
Maria Rugamer
Green Tech
![Prachi Modi](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Ff897f4f2927a726fefa9e612827cbdd1d86151a9.jpg&w=384&q=75)
Prachi Modi
Green Tech
![Vilhelmiina Vulli](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fe9e2b3656305038462e351ad041dd14f1a337a3c.jpg&w=384&q=75)
Vilhelmiina Vulli
Green Tech
![Labanya Prakash Jena](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fbb65cf3d372751467448789c898f84e6ed20135f.jpg&w=384&q=75)
Labanya Prakash Jena
Sustainable Investment
![Jaspreet Kaur](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F1dcead3cd332641b6ee07d71de28c6c9fffb3fcc.png&w=384&q=75)
Jaspreet Kaur
Sustainable Investment
Sebastien Cross
Environmental Sustainability
![Noé van Hulst](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fefdc41aed42eccc1307a07c95a40e3a918dbdc07.png&w=384&q=75)
Noé van Hulst
Energy
![Thaddeus Anim-Somuah](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F2ec9d7548080ff6b1645879ce52e62fd4c77734f.jpg&w=384&q=75)
Thaddeus Anim-Somuah
Energy
![Damilola Adeyanju](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fcaa3ee085ceeff56ee7b71f777081426dada7952.jpg&w=384&q=75)
Damilola Adeyanju
Energy
![Ivo Wakounig](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2F8ad25ad347e744f30625397b87d82acc8c73abd6.jpeg&w=384&q=75)
Ivo Wakounig
Energy
![Alexia Kelly](/_next/image?url=https%3A%2F%2Filluminem.b-cdn.net%2Fauthor%2Fa970e7bf48707ec246b75e958f68dd9502e35238.jpg&w=384&q=75)
Alexia Kelly
Environmental Sustainability
![The words 'dream big' written on a black wall](https://illuminem.b-cdn.net/general/bivprofile.jpg?width=1920&quality=75)