John Pabon

John Pabon is an Author, a Consultant and leading voice on greenwashing. He is the founder of Fulcrum Strategic Advisors, a global sustainability communications firm and author of Sustainability for the Rest of Us and The Great Greenwashing. Prior to his current role as member of the advisory board of the U.S. Green Chamber of Commerce, John worked with the United Nations, McKinsey, BSR, and A.C. Nielsen, advising Fortune 500s and governments worldwide.

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