Trump struggles to persuade Americans to ignore affordability issues
Reuters
Reuters· 3 min read

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🗞️ Driving the news: President Donald Trump is struggling to convince Americans that affordability concerns are easing, despite sweeping claims about falling prices, tariff-funded rebates, and future tax cuts
• Polls show 62% disapprove of his economic performance, and recent Republican setbacks in state and local elections highlight the political damage from persistent costs of housing, food, transport, and healthcare
🔭 The context: Affordability defined the 2024 campaign, when Trump leveraged voters’ frustration with inflation under Biden
• Now, as prices remain well above pre-pandemic levels, Trump faces the same skepticism he once exploited
• His administration has eased select tariffs, weakened fuel-efficiency rules, negotiated drug-price deals, and floated expanded mortgage terms, but messaging has oscillated between boasting of progress and dismissing affordability concerns as partisan “con jobs”
🌍 Why it matters for the planet: Trump’s economic strategy intersects directly with climate and sustainability policy
• Rollbacks of fuel-efficiency and emissions standards may marginally reduce vehicle prices but risk locking in higher long-term emissions, slowing transport decarbonisation
• Tariff shifts affecting food imports influence supply chains and agricultural sustainability, while affordability pressures shape public support for climate investments, green infrastructure, and energy-transition policies
⏭️ What’s next: The White House plans targeted trips to swing states to promote its economic agenda, but Republicans warn Trump must adopt clearer, empathetic messaging
• With midterms looming and inflation data still uneven, affordability will likely remain the defining political battleground of 2026
💬 One quote: “Even his most devoted followers know which way is up when it comes to prices,” said former Biden adviser Jared Bernstein.
📈 One stat: 3% — the annual inflation rate in the last available government report, the highest since January
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