The magical white stone wonderland with effervescent bathing pools

illuminem summarises for you the essential news of the day. Read the full piece on CNN or enjoy below:

🗞️ Driving the news: Pamukkale, in southwestern Turkey, continues to captivate global visitors with its surreal white travertine terraces and mineral-rich thermal pools
• Formed over millennia by calcite deposits from geothermal waters, this UNESCO World Heritage site draws tourists to its otherworldly landscape and ancient ruins, including the Roman city of Hierapolis
• Despite conservation efforts restricting access to parts of the site, its visual appeal and historical depth remain significant

🔭 The context: Known as “Cotton Castle” in Turkish, Pamukkale has been a healing and spiritual destination since Greco-Roman times
• Ancient pilgrims revered its geothermal features as divine — including the Plutonium cave, once believed to be a gateway to the underworld
• Modern environmental concerns have led to substantial site management reforms, including the demolition of hotels, rerouting of water flows, and restricted pool access, aimed at preserving the once-eroding landscape

🌍 Why it matters for the planet: Pamukkale is a vivid reminder of the fragility of natural wonders under tourist pressure and the importance of balancing heritage conservation with sustainable tourism
• The site’s transition from free-access to a regulated zone exemplifies the global challenge of managing ecological degradation without stifling local economic benefits
• The area’s broader geothermal potential — already harnessed in nearby towns for renewable energy and wellness tourism — offers a model for integrating low-carbon development with cultural preservation

⏭️ What's next: Local tourism operators warn that reduced water access and visitor experience may shorten tourist stays, risking lost economic opportunities
• Expanding tourism to nearby geothermal attractions like Karahayit and Buharkent — where thermal springs and renewable energy intersect — could distribute visitor flow and reinvigorate the regional economy
• As climate variability and visitor numbers grow, long-term conservation strategies will be key to sustaining Pamukkale’s environmental and cultural value

💬 One quote: “If they cannot enjoy the water, then they are not staying long. Maybe one night or just visiting for an afternoon,” — Ali Durmuş, tour operator, Turkey Magic Travel

📈 One stat: Pamukkale’s thermal springs can reach temperatures close to 100°C (212°F) at the source, helping form the dazzling white travertine slopes over centuries

Explore carbon credit purchases, total emissions, and climate targets of thousands of companies on Data Hub™ — the first platform designed to help sustainability providers generate sales leads!

Click for more news covering the latest on sustainable tourism