The European city banning all fossil fuel and meat adverts in public

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🗞️ Driving the news: Amsterdam is set to ban fossil fuel and meat advertising in public spaces, becoming the first city in the world to introduce such a policy
• Approved by the city council in January 2026, the ban includes advertisements for air travel, cruises, and petrol-powered cars
• The move, which is part of a broader trend across Dutch cities, will come into effect on May 1, 2026

🔭 The context: The ban follows Amsterdam's 2020 proposal and is a step toward reinforcing the city's commitment to the Paris Agreement
• Other cities like Utrecht, The Hague, and Florence are also enacting similar measures, with France passing national legislation banning fossil fuel ads in 2022
• The push against climate-damaging advertising is gaining traction globally, as governments aim to curb climate change through stronger regulatory measures

🌍 Why it matters for the planet: This landmark move in Amsterdam aims to reduce the promotion of fossil fuels and meat consumption, both major contributors to climate change
• By limiting their presence in public advertising, the city hopes to promote more sustainable choices and raise awareness of the urgent need to shift toward greener alternatives

⏭️ What’s next: The measure's implementation in Amsterdam will serve as a model for other cities aiming to restrict climate-damaging ads
• Global momentum is growing for similar actions to tackle the climate crisis through policy changes and sustainable urban planning

💬 One quote: “Just as anti-smoking policies are ineffective when tobacco ads are everywhere, we can’t have effective climate policy while fossil fuel products are promoted on every street corner.” — Femke Sleegers, Fossil Free Advertising Initiative

📈 One stat: France became the first European country to pass a national ban on fossil fuel advertising in 2022, imposing fines of up to €100,000 for violations

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See on illuminem's Data Hub™ the sustainability performance — carbon credit purchases, total emissions, and climate targets of thousands of companies

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