Google, McKinsey, Tencent sign large-scale nature-based carbon removal deals

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🗞️ Driving the news: Google, McKinsey and Tencent have signed long-term agreements to purchase more than 635,000 tonnes of carbon removals from a new agroforestry project in Indonesia developed by Thryve.Earth
• The initiative aims to restore 6,000 hectares of degraded land in Sulawesi through a mixed farming and reforestation model

🔭 The context: Nature-based carbon removal projects have faced growing scrutiny over quality, permanence and verification
• Thryve’s project combines tree planting, agricultural crops and community-based land restoration, with commitments structured through 10-year offtake agreements
• The deals represent Google’s largest carbon removal commitment to date and Tencent’s first nature-based removal purchase outside China

🌍 Why it matters for the planet: Restoring degraded ecosystems can increase carbon sequestration while improving biodiversity, soil health and landscape resilience
• Agroforestry models can also reduce pressure on remaining forests by creating sustainable agricultural income, supporting climate mitigation and ecosystem recovery

⏭️ What’s next: The agreements is expected to provide Thryve with predictable revenue to finance project development and expansion
• The initiative's success would rely on long-term monitoring and verification to demonstrate that carbon removals are durable and deliver the promised environmental benefits

💬 One quote: “Turning degraded grassland back into productive forest is, above all, an operational challenge.” – Ron Steinherz, Co-Founder and COO of Thryve.Earth

📈 One stat: 635,000+ tonnes of carbon removals will be purchased through the agreements with Google, McKinsey and Tencent

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