Controversial electric Ferrari outrages transport minister (and the rest of Italy)
Ferrari
Ferrari· 2 min read
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🗞️ Driving the news: Italy is abuzz following the unveiling of Ferrari’s first fully electric five-seater, the Luce
• The design has sparked immediate backlash from politicians, former executives, and car enthusiasts, including Transport Minister Matteo Salvini, former Ferrari CEO Luca Cordero di Montezemolo, and opposition lawmaker Carlo Calenda
🔭 The context: The Luce departs from Ferrari’s traditional supercar aesthetic, featuring a light-blue exterior and a four-door layout
• It was co-designed by Apple’s former chief design officer Jony Ive, further fueling debates over its look and brand identity
• The car retails for around €550,000, and Ferrari shares dropped over 8% on launch day
🌍 Why it matters for the planet: As Ferrari transitions to electric drivetrains, the Luce could reduce lifecycle CO₂ emissions compared with internal combustion supercars
• While EVs still rely on electricity grids and battery production has environmental costs, high-end electrification by luxury brands contributes to market normalization of low-emission mobility and stimulates investment in cleaner automotive technologies
⏭️ What’s next: Ferrari now faces the task of navigating both public perception and investor sentiment as the Luce hits the market
• Their response to balancing heritage with electrification could influence the company’s future as EVs reshape the luxury automotive sector
💬 One quote: “Electric, extremely expensive … and, aesthetically speaking, it speaks for itself … I wonder what Enzo Ferrari would say?” — Transport Minister Matteo Salvini
📈 One stat: Ferrari’s stock fell more than 8% immediately following the Luce’s debut.
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