Companies promised AI gains— here's how the payoff showed up in earnings


· 2 min read
illuminem summarises for you the essential news of the day, reviewed by our editorial team. Read the full piece on CNBC or enjoy below:
🗞️ Driving the news: Artificial intelligence is beginning to deliver measurable financial benefits for companies across banking, pharmaceuticals and technology, as third-quarter earnings increasingly demonstrate tangible returns on AI investments
• Santander, Novartis, Standard Chartered, Meta and Alphabet are among the companies reporting improvements in revenue, productivity or profitability linked to AI deployment
🔭 The context: Corporate AI investment reached $581.7 billion in 2025, up 130% year-on-year, according to Stanford's 2026 AI Index
• With major technology companies expected to spend approximately $700 billion combined on AI infrastructure in 2026, investors are increasingly demanding evidence of commercial returns rather than promises of future productivity
• Meta cited substantial incremental advertising revenue from AI investments, and Alphabet's Google Cloud revenue more than doubled in the third quarter
🌍 Why it matters for the planet: AI's growing commercial adoption also raises questions about its environmental footprint, particularly electricity consumption, data-centre expansion and infrastructure requirements
• Productivity gains could support more efficient economic activity, but their climate benefits will depend on energy sources and how AI systems are deployed
⏭️ What’s next: Companies are expected to expand AI integration across operations, research and development, customer services and marketing
• Investors will increasingly scrutinise whether these productivity gains translate into sustainable earnings growth and justify escalating infrastructure spending.
💬 One quote: “This is the first quarter I’ve really seen AI start to improve actually our P&L on a tangible basis,” - Novartis CEO Vas Narasimhan
📈 One stat: €194 million: The business value Santander attributed to AI initiatives in the first nine months of 2026
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