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🗞️ Driving the news: Travel companies Radisson, Ryanair, and Enterprise are purchasing carbon credits from farms using regenerative practices rather than traditional forest-based carbon offset programs
• These credits, issued by agri-tech company Agreena, help offset emissions in industries like hospitality and travel by promoting sustainable farming methods across 10 European countries
🔭 The context: Soil carbon credits are gaining traction as a viable alternative to forest-based carbon offsets
• Regenerative farming techniques, which enhance soil health and carbon sequestration, are becoming an increasingly important tool in the fight against climate change
• However, the high transition costs for farms to adopt these practices make carbon credits an essential financial support mechanism
🌍 Why it matters for the planet: This trend highlights a shift towards more sustainable land management as a means of reducing carbon emissions
• By investing in soil carbon credits, companies are supporting regenerative agriculture, which not only mitigates climate change but also promotes biodiversity and improves soil health
• This approach can help scale environmental solutions by making farming practices financially viable while reducing overall emissions
⏭️ What's next: As demand for soil carbon credits grows, more companies in sectors like travel and hospitality are likely to follow sui
• Increased investment in regenerative agriculture could lead to a larger market for soil-based credits, providing more financial incentives for farmers to adopt sustainable practices and accelerate climate mitigation efforts
💬 One quote: "Soil-based carbon credits are an essential financial support mechanism for farms transitioning to regenerative practices." — Agreena
📈 One stat: The program from Enterprise aims to avoid 10.8 million tonnes of emissions over 20 years, illustrating the scale of impact soil-based offsets can have.
Explore carbon credit purchases, total emissions, and climate targets of thousands of companies on Data Hub™ — the first platform designed to help sustainability providers generate sales leads!
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