‘Regenerative ranching’ startup reaches 1.9M tons of removed carbon

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🗞️ Driving the news: Grassroots Carbon, a regenerative ranching startup, has reached a milestone of 1.9 million tons of carbon removed and stored in soil through its efforts in soil health improvement
• The San Antonio-based company partners with ranchers to implement regenerative practices such as rotational grazing and soil testing, while offering carbon credits to corporate buyers

🔭 The context: Regenerative ranching has emerged as a potential solution to soil degradation, offering ranchers new revenue opportunities while contributing to the environment
• By improving soil health and promoting carbon sequestration, companies like Grassroots Carbon are making a positive environmental impact, especially in America’s Great Plains—one of the planet’s largest carbon sinks

🌍 Why it matters for the planet: Grassroots Carbon focuses on capturing carbon from the atmosphere and storing it in soil, which helps to mitigate the impacts of climate change
• The use of regenerative agricultural techniques can also restore degraded land, increasing biodiversity, improving water retention, and reducing the environmental damage caused by industrial ranching
• This approach offers a sustainable way to manage land, turning ranching from a carbon emitter into a carbon sink

⏭️ What's next: Grassroots Carbon plans to work on scaling its model by aggregating credits across multiple ranches, aiming to help ranchers generate additional income while restoring land and mitigating climate change
• However, the challenge of measuring and verifying soil carbon remains, with ongoing efforts to establish universal standards for soil carbon credits

💬 One quote: “We focus on unlocking financial opportunity for ranchers in ways that were previously inaccessible through soil carbon outcomes.” — Brad Tipper, CEO of Grassroots Carbon

📈 One stat: Grassroots Carbon has issued over 1.5 million retired carbon credits, with corporate buyers like Nestlé, Microsoft, and Chevron committing to purchase these credits

See on illuminem's Data Hub™ the sustainability performance — carbon credit purchases, total emissions, and climate targets of thousands of companies

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