Olympics outfitter Lululemon accused of greenwashing in France

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🗞️ Driving the news: Canadian sportswear brand Lululemon faces accusations of greenwashing in France from environmental group Stand.earth, which filed a complaint citing the brand's 'Be Planet' campaign as misleading

🔭 The context: The complaint aligns with ongoing scrutiny, including a similar case in Canada and protests at Lululemon stores
• Stand.earth claims Lululemon's marketing contradicts its increasing carbon footprint, notably scope 3 emissions from its supply chain

🌍 Why it matters for the planet: The case highlights the broader issue of greenwashing in the fashion industry, which is responsible for a significant share of global greenhouse gas emissions, largely due to the use of synthetic, non-biodegradable materials

⏭️ What's next: The French Directorate General for Competition Policy, Consumer Affairs and Fraud Control (DGCCRF) will review the complaint under new EU greenwashing regulations, setting a precedent for future cases

💬 One quote: "Our athletes deserve to be at their absolute best in a brand that aligns with their values as Canadians, and not misled by deceptive and greenwashing marketing," said Stand senior campaigner Rachel Kitchin

📈 One stat: Lululemon's scope 3 emissions doubled to 1.2 million tonnes of CO2 by 2022

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