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Netflix signs 15-year carbon credit deal to help landowners transition fields into forests

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By illuminem briefings

· 3 min read


illuminem summarises for you the essential news of the day. Read the full piece on ESG Today or enjoy below:

🗞️ Driving the news: Netflix has signed a 15-year agreement with the American Forest Foundation (AFF) to purchase verified carbon credits from the Fields & Forests project—an initiative that helps small U.S. Southern landowners convert underused fields into forests
Netflix’s investment will support the first 6,000 acres of afforestation, marking a major early-stage commitment to natural climate solutions in the voluntary carbon market

🔭 The context: Small-scale landowners in the U.S. South often lack access to carbon markets due to high entry costs and complex compliance requirements
AFF’s project streamlines participation by covering upfront costs, managing tree planting, and providing ongoing technical support
The initiative aligns with growing corporate interest in nature-based carbon removal, especially as companies seek long-term, credible solutions to offset residual emissions under net-zero commitments

🌍 Why it matters for the planet: Afforestation, reforestation, and revegetation (ARR) projects like Fields & Forests offer scalable carbon removal with biodiversity and water management co-benefits
Netflix’s deal demonstrates how corporate finance can unlock nature-based solutions at scale, particularly in underrepresented areas like the rural U.S. South
By targeting 75,000 acres by 2032, the project is poised to generate up to 4.8 million verified carbon credits—making it a substantial contribution to both climate mitigation and rural livelihoods

⏭️ What's next: The partnership may catalyze similar corporate investments into ARR and other natural climate solutions
If successful, the Fields & Forests model could expand beyond the South and serve as a blueprint for integrating small landowners into climate markets
Key future milestones include scaling up enrollment, verifying carbon credits, and attracting co-investors. Increased market confidence in high-integrity nature-based credits will be critical for broader adoption

💬 One quote: “Netflix’s partnership shows what’s possible when business and nature come together.” — John Ringer, Senior Director, AFF

📈 One stat: The Fields & Forests project aims to generate 4.8 million carbon credits by 2032 from 75,000 acres of newly planted forest

See on illuminem's Data Hub™ the sustainability performance of Netflix and its peers like Warner Brothers 

Click for more news covering the latest on carbon markets

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illuminem's editorial team, providing you with concise summaries of the most important sustainability news of the day. Follow us on Linkedin, Twitter​ & Instagram

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