Liverpool FC partners with 1PointFive for carbon removal credits

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🗞️ Driving the news: Liverpool FC has partnered with direct air capture (DAC) company 1PointFive to offset the carbon footprint of its fan merchandise
• The club will calculate emissions from the production and transportation of its products and purchase an equivalent amount of carbon removal credits
• This agreement makes Liverpool the first European sports team to partner with 1PointFive

🔭 The context: The partnership aligns with Liverpool FC’s sustainability initiative, The Red Way, which aims to halve operational emissions by 2030 and reach net zero by 2040
• 1PointFive, a Texas-based company, permanently stores captured CO2 underground and has already signed deals with Microsoft, Amazon, and Airbus
• This marks its first pre-purchase agreement in Europe after previous partnerships with U.S. sports teams

🌍 Why it matters for the planet: By integrating carbon removal into its supply chain, Liverpool FC is setting an example for the sports industry in tackling emissions at the product level
• The deal highlights growing international demand for carbon removal solutions outside regulated carbon markets
• As DAC technology scales, it could play a crucial role in global net-zero strategies

⏭️ What's next: The agreement could signal wider adoption of DAC in European and UK markets, particularly as emissions trading systems consider integrating removals
• Liverpool FC’s move may encourage other clubs and brands to follow suit
• Meanwhile, ongoing efforts to formalize removals in global carbon markets could enhance their credibility and accessibility

💬 One quote: “Direct Air Capture is a solution that can help LFC achieve its goals in a measurable, transparent, and durable way.” – Michael Avery, President and GM of 1PointFive

📈 One stat: Liverpool FC aims to halve its operational emissions by 2030 and achieve net zero by 2040 under The Red Way initiative

See here detailed sustainability performance of companies like Airbus, Amazon and Microsoft 

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