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How AEG Europe is making live entertainment sustainable

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By illuminem briefings

· 2 min read


illuminem summarizes for you the essential news of the day. Read the full piece on Sustainability Magazine or enjoy below:

🗞️ Driving the news: AEG Europe is implementing ambitious sustainability initiatives across its venues and festivals, including The O2 in London
In 2024, the company introduced carbon-removed concerts, innovative waste management, and carbon labeling for food vendors
AEG is now focusing on renewable energy solutions and achieving net-zero operations

🔭 The context: Fan travel accounts for 80% of an event’s carbon footprint, so AEG introduced a small carbon surcharge on tickets to support carbon removal technologies
Festivals are also using alternative energy sources like batteries and hydrotreated vegetable oil (HVO) diesel while working toward permanent national grid connections
Initiatives such as seaweed-based plastic alternatives and carbon footprint labeling for food vendors aim to educate attendees while reducing environmental impact

🌍 Why it matters for the planet: The live entertainment industry has a significant carbon footprint, from energy-intensive venues to audience travel emissions
AEG’s approach integrates sustainability into the fan experience without disrupting events
By pioneering carbon-removed concerts and investing in climate technologies, AEG is setting a new standard for sustainable live entertainment

⏭️ What's next: In 2025, AEG will focus on reducing waste at festivals and improving recycling rates at The O2
LIDO festival will serve as a test site for innovative sustainability measures, including battery-powered stages
AEG is also aligning with Science-Based Targets initiative (SBTi) goals and expanding sustainability efforts in Germany

💬 One quote: “The end goal is net zero, circular business and ideally regenerative business. I think those goals are fairly universal.” — Sam Booth, AEG Europe Sustainability Director

📈 One stat: 80% of an event’s carbon footprint comes from fan travel, making it the largest sustainability challenge for live entertainment

Click for more news covering the latest on corporate sustainability and sustainable entertainment 

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illuminem's editorial team, providing you with concise summaries of the most important sustainability news of the day. Follow us on Linkedin, Twitter​ & Instagram

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