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🗞️ Driving the news: Air pollution, affecting 99% of the global population and causing 7 million premature deaths annually, is a critical challenge for businesses
• The article outlines five key lessons for companies to prioritize clean air and improve environmental outcomes

🔭 The context: Businesses contribute significantly to air pollution, with 100 companies responsible for 71% of GHG emissions since 1988
• Addressing air quality is both an ethical obligation and a business opportunity, offering improvements in productivity and consumer trust while aligning with global sustainability trends

🌍 Why it matters for the planet: Reducing air pollution mitigates health risks and environmental degradation, driving long-term sustainability goals
• Businesses are uniquely positioned to spearhead clean air initiatives, which can also reduce GHG emissions

⏭️ What's next: Companies must establish reporting systems and collaborate with suppliers to measure and reduce air pollution
• Initiatives like the Alliance for Clean Air provide frameworks for action, and businesses are urged to lead by example to inspire others

💬 One quote: "Addressing air pollution can build consumer trust and loyalty, strengthening the value proposition of air-pollution-related investments"

📈 One stat: Air pollution causes approximately $5.11 trillion in welfare losses annually

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