Google holds to ambitious 2030 net-zero goal despite another big emissions hike

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🗞️ Driving the news: Despite a 51% increase in emissions since its 2019 baseline, Google remains committed to its 2030 net-zero goal
• The company reported 15.2 million metric tons of CO₂e in 2024, with emissions growth driven largely by data center construction and product use
• Google says its strategy — validated by the Science Based Targets initiative — relies on slashing Scope 1–3 emissions by 50% and using carbon removals for residuals

🔭 The context: Google’s emissions trajectory underscores the mounting challenge for tech companies pursuing aggressive climate targets amid expanding AI workloads and energy-intensive infrastructure
• Capital expenditures and supplier emissions remain key obstacles, particularly in regions like Asia-Pacific where grids are still fossil fuel-heavy
• The company is also navigating a shifting global regulatory environment and increased scrutiny of carbon accounting methodologies

🌍 Why it matters for the planet: As one of the world’s largest tech firms, Google’s success — or failure — in decarbonising its operations and supply chain will influence global clean energy transitions and sustainable digital infrastructure
• Its investments in carbon-free energy, clean power for suppliers, and emissions-reducing AI tools could set industry benchmarks, but gaps in Scope 3 mitigation highlight the scale of the challenge

⏭️ What's next: Google is accelerating clean energy procurement, with 8 GW of deals signed in 2024, and aiming for 100% carbon-free energy by 2030
• It will intensify pressure on suppliers through a Clean Energy Addendum and pursue regional energy solutions, such as a 1 GW solar portfolio in Taiwan
• Data center efficiency and AI-enabled emissions cuts will remain strategic levers
Transparency on supply chain engagement and carbon removals will be key focus areas going forward

💬 One quote: “It can take longer than expected, but we do really feel like continuing to pursue these moonshots,” — Google Chief Sustainability Officer Kate Brandt

📈 One stat: In 2024, Google cut data center emissions by 12% while electricity use rose 27%, thanks to efficiency and clean energy gains

See on illuminem's Data Hub™ the sustainability performance of Google and its peers Microsoft, Amazon, and Meta

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