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illuminem summarises for you the essential news of the day. Read the full piece on Eco Business or enjoy below:
🗞️ Driving the news: The Earth Public Information Collaborative (EPIC) has launched PromptZero, a simple AI prompt designed to reduce the carbon footprint of generative AI tools like ChatGPT by producing shorter responses
• The initiative seeks to highlight how even small behavioural changes — such as limiting word count — can cut energy use and emissions from the increasingly widespread deployment of large AI models
🔭 The context: Generative AI’s energy intensity has raised concerns as its use surges globally
• Research suggests a single AI query can consume up to ten times the energy of a typical Google search, due to the computational load of running large language models on power-hungry data centres
• EPIC developed PromptZero as a proof-of-concept for integrating sustainability considerations into AI usage, part of a broader debate about how digital technologies both contribute to and can mitigate environmental risks
🌍 Why it matters for the planet: Without interventions, the rapid growth of AI could significantly increase global electricity demand and associated emissions, complicating climate mitigation efforts
• Tools like PromptZero encourage users to adopt more efficient habits while underscoring the need for greener data centres, renewable-powered AI infrastructure, and sustainable software design
• They also help raise awareness of the hidden environmental costs of everyday digital behaviours
⏭️ What's next: EPIC plans to refine PromptZero based on user feedback and collaborate with AI developers to embed similar functionality directly into platforms
• Policymakers and industry stakeholders are expected to increase pressure on AI companies to disclose and manage their environmental footprints more transparently, while continuing to explore AI’s potential for optimising renewable energy, emissions tracking, and climate modelling
💬 One quote: “AI can be part of the solution to the climate crisis — but only if we also reckon with its own growing environmental impact,” — an EPIC spokesperson
📈 One stat: A typical large language model query consumes up to 10× more electricity than a standard web search, according to recent estimates
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