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illuminem summarises for you the essential news of the day. Read the full piece on Responsible Investor or enjoy below:
🗞️ Driving the news: Canada’s federal government has proposed amendments to its Competition Act to more directly tackle greenwashing by companies making false or misleading environmental claims
• The proposed changes, included in the 2025 Fall Economic Statement, aim to clarify legal standards around sustainability marketing and empower regulators to investigate and penalise deceptive environmental labelling
🔭 The context: Greenwashing—where firms exaggerate or fabricate environmental credentials—has become a growing concern amid rising demand for sustainable products and investments
• While Canada’s Competition Bureau has already taken action in high-profile cases, legal ambiguity has limited its enforcement capacity
• The new amendments would align Canada’s consumer protection framework more closely with international peers, particularly the EU, which has recently tightened green claims regulations
🌍 Why it matters for the planet: Stronger greenwashing laws are essential for maintaining public trust in climate action and sustainable finance
• Without robust oversight, misleading claims can divert capital from truly sustainable initiatives and delay progress on emissions reductions
• Clear legal standards help create a level playing field for companies that genuinely meet environmental criteria and reinforce accountability in supply chains and product marketing
⏭️ What's next: In addition to the proposed greenwashing reforms, the government announced progress on Canada’s sustainable finance taxonomy—intended to define which economic activities qualify as environmentally sustainable
• A final framework is expected by 2026
• Officials also confirmed continued development of a sustainable bond framework, which aims to guide federal issuance of green, social, and transition bonds
💬 One quote: “These changes are a signal to the market that environmental claims must be backed by evidence, not branding,” — Senior Canadian official familiar with the amendments
📈 One stat: Canada’s sustainable finance market surpassed C$42 billion in green and transition bond issuances in 2024, with further growth expected pending taxonomy finalisation
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