illuminem summarizes for you the essential news of the day. Read the full piece on Bloomberg or enjoy below:

🗞️ Driving the news: Canada's Competition Bureau is seeking public feedback on Bill C-59, a new law aimed at cracking down on greenwashing
• The law requires companies to substantiate environmental claims using "internationally recognized methodology" or face fines and legal action

🔭 The context: Passed in late June, Bill C-59 has raised concerns in Alberta’s oil industry, with some companies like Pathways Alliance removing their environmental claims
• The Competition Bureau’s consultation aims to clarify how the law will be enforced and address industry concerns

🌍 Why it matters for the planet: Stricter regulations on greenwashing are crucial for ensuring that companies' environmental claims are credible, promoting genuine sustainability efforts, and protecting consumers from misleading information

⏭️ What's next: Stakeholders have until late September to provide feedback
• The Bureau is seeking recommendations to guide the implementation of the law, aiming for transparency and predictability in enforcing these provisions

💬 One quote: “Through our consultation on these new provisions, we will provide guidance that will offer transparency and predictability for Canadians,” said Competition Commissioner Matthew Boswell

📈 One stat: Beverage company Keurig Dr Pepper Inc. paid a C$3 million penalty in 2022 for misleading environmental claims about its coffee pods

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