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Canada's two largest cities are cracking down on fossil fuel ads. What's next?

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By illuminem briefings

· 2 min read


illuminem summarizes for you the essential news of the day. Read the full piece on CBC News or enjoy below:

🗞️ Driving the news: Toronto and Montreal, Canada's largest cities, are tightening restrictions on fossil fuel ads on public transit, aiming to reduce misleading environmental claims
Toronto's city council passed a motion to ban deceptive fossil fuel ads on city property, following similar steps by Montreal

🔭 The context: The move targets ads from groups like Pathways Alliance and Canada Action, which have been criticized for greenwashing
These cities are leading the charge in Canada, which has introduced new national rules on greenwashing amid international calls for greater action

🌍 Why it matters for the planet: Fossil fuel ads can undermine public transit's image as a sustainable alternative and perpetuate misleading narratives about the industry’s environmental impact
Reducing such ads can help shift public perception and support more genuine climate action

⏭️ What's next: Toronto and Montreal’s decisions could inspire similar restrictions nationwide, potentially moving Canada towards a full ban on misleading fossil fuel advertising, as advocated by environmental groups and the NDP

💬 One quote: "This bold move signals the end of unchecked fossil fuel advertising and positions Toronto at the forefront of a global shift" – Melissa Lem, Canadian Association of Physicians for the Environment

📈 One stat: The Canadian Association of Physicians for the Environment represents 700,000 health-care workers advocating for stricter fossil fuel ad regulations

Click for more news covering the latest on energy transition

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