Canada's two largest cities are cracking down on fossil fuel ads. What's next?

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🗞️ Driving the news: Toronto and Montreal, Canada's largest cities, are tightening restrictions on fossil fuel ads on public transit, aiming to reduce misleading environmental claims
• Toronto's city council passed a motion to ban deceptive fossil fuel ads on city property, following similar steps by Montreal

🔭 The context: The move targets ads from groups like Pathways Alliance and Canada Action, which have been criticized for greenwashing
• These cities are leading the charge in Canada, which has introduced new national rules on greenwashing amid international calls for greater action

🌍 Why it matters for the planet: Fossil fuel ads can undermine public transit's image as a sustainable alternative and perpetuate misleading narratives about the industry’s environmental impact
• Reducing such ads can help shift public perception and support more genuine climate action

⏭️ What's next: Toronto and Montreal’s decisions could inspire similar restrictions nationwide, potentially moving Canada towards a full ban on misleading fossil fuel advertising, as advocated by environmental groups and the NDP

💬 One quote: "This bold move signals the end of unchecked fossil fuel advertising and positions Toronto at the forefront of a global shift" – Melissa Lem, Canadian Association of Physicians for the Environment

📈 One stat: The Canadian Association of Physicians for the Environment represents 700,000 health-care workers advocating for stricter fossil fuel ad regulations

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