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🗞️ Driving the news: Shein, the fast fashion giant, nearly doubled its emissions in 2023, making it the biggest polluter in the fashion industry
• Despite adopting AI technology to manage demand and reduce waste, Shein’s rapid growth and reliance on air shipping significantly worsened its carbon footprint
🔭 The context: Shein uses AI-driven machine learning to predict customer trends and minimize inventory waste, but its ultra-fast supply chain remains emissions-heavy
• In 2023, Shein emitted 16.7 million metric tons of CO₂, more than four coal plants combined, with 38% of emissions linked to transportation
🌍 Why it matters for the planet: Fast fashion's reliance on unsustainable practices like polyester production and air shipping contributes to global pollution, microplastics, and greenhouse gas emissions, putting the industry's climate goals out of reach
⏭️ What's next: Despite Shein's pledge to cut emissions by 25% by 2030, experts argue that the company's AI-driven growth model is inherently unsustainable unless it focuses on reducing consumption and shifting to greener practices
💬 One quote: "AI enables fast fashion to become the ultra-fast fashion industry, Shein and Temu being the fore-leaders of this," said Sage Lenier, Executive Director of Sustainable and Just Future
📈 One stat: Shein emitted 16.7 million metric tons of CO₂ in 2023, nearly doubling its emissions from the previous year
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