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A 40-day Target boycott starts today. It couldn’t come at a worse time for the company

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By illuminem briefings

· 2 min read


illuminem summarizes for you the essential news of the day. Read the full piece on CNN or enjoy below:

🗞️ Driving the news: Target is facing a 40-day boycott starting today, led by Rev. Jamal Bryant, over the company’s rollback of diversity, equity, and inclusion (DEI) policies
The retailer recently eliminated hiring goals for minority employees and ended a racial justice executive committee
Critics call this a betrayal of the communities that have long supported Target (See sustainability performance)

🔭 The context: Target was a leader in DEI efforts after George Floyd’s murder in 2020 but has now scaled back its initiatives in response to conservative legal pressure and Trump administration scrutiny
The company is under more pressure than competitors like Walmart because of its historically progressive branding
Some worry the boycott could also hurt Black-owned businesses that rely on Target for distribution

🌍 Why it matters for the planet: DEI policies impact corporate responsibility and economic equity, especially for minority-owned businesses and employees
Target’s retreat highlights a wider shift among Fortune 500 companies amid growing political and legal battles over DEI
The outcome of this boycott could set a precedent for corporate diversity commitments

⏭️ What's next: The boycott coincides with Lent and a tough economic period for Target, which expects only 1% sales growth this year
Meanwhile, Trump’s tariffs on Mexico may soon raise prices on fruits and vegetables, adding to Target’s struggles
The company is trying to reassure customers of its commitment to inclusivity while navigating financial pressures

💬 One quote: “We’re asking people to divest from Target because they have turned their back on our community.” — Rev. Jamal Bryant, boycott organizer

📈 One stat: Black consumers spend $12 million daily, making their purchasing power a key factor in the boycott’s potential impact

See here detailed sustainability performance of Best Buy Co., Decathlon and Target

Click for more news covering the latest on diversity & inclusion

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