· 2 min read
illuminem summarizes for you the essential news of the day. Read the full piece on Trellis (formally GreenBiz) or enjoy below:
🗞️ Driving the news: Aligning ESG strategies with business goals can be challenging, but there are four key ways to bridge the gap: shifting timelines, sharing ownership, refining pitches, and maintaining conviction
• These strategies help sustainability leaders integrate long-term ESG goals with short-term commercial priorities
• Success requires engagement across business units and proactive collaboration with leadership
🔭 The context: Many sustainability leaders face resistance from company executives and other stakeholders when introducing ESG initiatives, as these are often seen as conflicting with financial goals
• Companies like Etsy have successfully navigated this tension by embedding sustainability into broader corporate functions and aligning reporting cycles with business KPIs
🌍 Why it matters for the planet: ESG strategies drive positive environmental and social impact, but their success depends on being integrated into the core of business operations
• Aligning these efforts can accelerate corporate action on climate and sustainability
⏭️ What's next: Sustainability leaders must continue to balance ESG and business objectives by engaging stakeholders, adapting strategies to company goals, and building resilience to pushback
💬 One quote: "Loyalty to my company is very important, but I firmly believe that my first level of loyalty is really to the issues, to driving positive social and environmental impact" – Chelsea Mozen, Etsy’s Senior Director of Impact and Sustainability
📈 One stat: According to a 2023 PwC survey, 83% of business leaders said they expect ESG programs to generate more shareholder value in the next five years
Click for more news covering the latest on ESG