Why sustainability is increasingly important to startups and investors around the globe

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🗞️ Driving the news: The urgency of global warming has placed sustainability and clean technology at the forefront for startups and investors
• Innovation in this realm is not just beneficial for the planet but also profitable for businesses, as evidenced by NTT's research showing 44% of companies experiencing enhanced profitability through sustainable practices

🔭 The context: Natural disasters are on the rise, and sustainability is making frequent headlines, making it essential to recognize the intricate link between issues like poverty, health, education, and climate change
• The United Nations established 17 Sustainable Development Goals (SDGs), these goals encompass ambitious targets such as ensuring clean energy access and taking concrete climate action

🌍 Why it matters for the planet: Sustainable business practices can significantly offset the adverse effects of climate change, conserving the environment for future generations
• By investing in and adopting these practices, businesses play a pivotal role in ensuring a healthier planet while benefiting from a more sustainable economic model

⏭️ What's next: Sustainability trends, including innovations in waste management, the rise of low-carbon transportation, and advancements in green architecture, present a roadmap for the future of startups, corporations, and investors
• As these trends crystallize, businesses must adapt and align to remain competitive and contribute positively to the world

💬 One quote: "While technology innovation is widespread, it is critical - and urgent - to apply our knowledge and expertise to push sustainability ahead" 

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