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🗞️ Driving the news: Veganuary marks its 10th year amid growing global consciousness about the environmental impact of meat and dairy consumption 
• Veganism, once a fringe lifestyle, is now a significant part of mainstream culture, driven by heightened climate awareness and increasing availability of plant-based products

🔭 The context: The rise in veganism is partly attributed to increased media coverage on the environmental effects of meat and dairy consumption 
• Scientific reports highlight that vegan diets generate 75% fewer greenhouse gas emissions and cause less water pollution and wildlife destruction

🌍 Why it matters for the planet: The shift towards veganism is crucial in reducing the environmental footprint of human diets 
• This includes lower greenhouse gas emissions and reduced land, energy, and water usage compared to animal-based food production

⏭️ What's next: Despite the growing trend, challenges remain, such as overcoming gender stereotypes associated with meat consumption and making veganism more inclusive
• Projections suggest that global meat consumption may rise by 50% by 2050, indicating the need for continued advocacy and education in sustainable food choices

💬 One quote: "It won't even be an issue, it will be like you say to someone, I don't like coriander, or I don't like pickles," (Toni Vernelli)

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