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This man found 1,650 ways to turn a profit while decarbonizing

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By illuminem briefings

· 2 min read


illuminem summarizes for you the essential news of the day. Read the full piece on Wired or enjoy below:

🗞️ Driving the news: Bertrand Piccard, renowned for his solar-powered flight around the world, has identified 1,650 profitable solutions that support decarbonization while generating profit
His foundation’s goal is to prove that sustainability can drive economic growth by highlighting innovations across diverse sectors
Piccard believes the narrative around net zero needs to shift from focusing on sacrifice to showcasing the benefits of efficiency and modernization

🔭 The context: Piccard's Solar Impulse Foundation evaluates and certifies solutions based on their scalability, profitability, and environmental impact
The foundation connects innovators with investors and authorities, promoting solutions like off-grid LED lighting and waste-to-construction material processes
His message: sustainability and profit can go hand in hand, but legal frameworks must push efficiency

🌍 Why it matters for the planet: Piccard’s work shows that a sustainable future is economically viable, refuting the idea that decarbonization is too costly
His solutions could significantly reduce emissions across industries, from construction to transportation

⏭️ What's next: Piccard is developing a hydrogen-powered airplane, Climate Impulse, to demonstrate the potential of hydrogen for decarbonizing heavy transport, with a test flight planned for 2026 and a world tour in 2028

💬 One quote: "We need to move to a qualitative economy, where you replace what is polluting with what is protecting the environment, by selling efficiency" – Bertrand Piccard

📈 One stat: The Solar Impulse Foundation has identified 1,650 solutions that are both profitable and sustainable

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