This man found 1,650 ways to turn a profit while decarbonizing

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🗞️ Driving the news: Bertrand Piccard, renowned for his solar-powered flight around the world, has identified 1,650 profitable solutions that support decarbonization while generating profit
• His foundation’s goal is to prove that sustainability can drive economic growth by highlighting innovations across diverse sectors
• Piccard believes the narrative around net zero needs to shift from focusing on sacrifice to showcasing the benefits of efficiency and modernization

🔭 The context: Piccard's Solar Impulse Foundation evaluates and certifies solutions based on their scalability, profitability, and environmental impact
• The foundation connects innovators with investors and authorities, promoting solutions like off-grid LED lighting and waste-to-construction material processes
• His message: sustainability and profit can go hand in hand, but legal frameworks must push efficiency

🌍 Why it matters for the planet: Piccard’s work shows that a sustainable future is economically viable, refuting the idea that decarbonization is too costly
• His solutions could significantly reduce emissions across industries, from construction to transportation

⏭️ What's next: Piccard is developing a hydrogen-powered airplane, Climate Impulse, to demonstrate the potential of hydrogen for decarbonizing heavy transport, with a test flight planned for 2026 and a world tour in 2028

💬 One quote: "We need to move to a qualitative economy, where you replace what is polluting with what is protecting the environment, by selling efficiency" – Bertrand Piccard

📈 One stat: The Solar Impulse Foundation has identified 1,650 solutions that are both profitable and sustainable

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