· 9 min read
Introduction
More than twenty years ago, I explored how those who could rapidly gather, sort, interpret, and apply information globally would hold the edge (see: The New Business Normal).
Now, as corporate sustainability officers (CSOs) run up against the ceiling of traditional environmental playbooks, we hit another turning point. The future favors those who can plug into nature’s 3.8-billion-year innovation platform. Meanwhile, those stuck in linear, incremental modes that miss how living systems actually operate will find themselves increasingly outpaced.
The rise of Biomimetics International as a SEMI-style catalyst for nature-based design signals the acceleration of this transformation. What’s still undecided is whether biomimetics levels the playing field or ends up as yet another technological innovation monopolized by those with the deepest pockets. It comes down to what we decide the field will look like and how it will impact what we do.
The sustainability stalemate
The best you can say about today’s sustainability strategies is that they’ve managed a decline. Even with billions of dollars poured in globally, what we’re left with is incremental progress when what we need is transformation. Yes, the biomimetics market size is on pace to grow from $33.59 billion in 2024 to $90.56 billion by 2032 at over 13% CAGR. To be clear: that growth is happening against a backdrop of cascading ecological declines.
I for one think a fundamental cause is a deep misalignment in how we think about systems. Nature runs on regenerative feedback loops where waste is food, complexity builds resilience, and efficiency isn’t engineered, it emerges. But human frameworks are stuck in a rut of cut the harm, optimize what exists, dial back demand. We’re applying 20th Century industrial logic to 21st Century ecological realities and scratching our heads when the models don’t scale.
A perspective on corporate sustainability
Let’s break down a typical corporate sustainability program. Carbon accounting? It treats emissions like standalone figures, not what they really are, indicators of design flaws baked into the system. Waste programs focus on better disposal logistics instead of removing the concept of waste from the equation altogether. Energy efficiency trims usage, but rarely asks the deeper question: Should this process even exist? This mirrors what we see in other sectors like tech inertia reinforced by sunk costs, making system-level change feel irrational, even when the alternative is collapse.
What we’re stuck in is the “efficiency trap” which is a well-documented illusion of progress that masks an urgent need for real transformation. Firms proudly tout 10% emissions drops while doubling down on business models that edge us closer to ecological collapse. It’s a treadmill: bigger budgets, more reporting, and smaller returns on both sustainability and strategy.
Nature’s advantage
Biomimetics flips the script. Instead of engineering fixes from scratch, it studies systems that already hacked the code. Where traditional sustainability isolates problems and patches them, biomimetics builds resilience and adaptability in from the start.
And the proof? It’s already here.
Take the Eastgate Centre in Harare. Inspired by termite mounds, its passive cooling system slashed energy use by 90%, saving over $3.5 million in A/C costs. Termites can hold internal temps steady within a degree, even when the outside swings between 3°C and 42°C. Try pulling that off with a conventional HVAC system without bleeding energy.
That’s just one trick in nature’s playbook. Velcro? Born from burr hooks sticking to fur — now it’s anchoring gear from surgical wraps to spacecraft. Lotus leaves repel dirt and water naturally — no scrubbing, no solvents, just a surface that cleans itself.
These aren’t just clever hacks they’re paradigm shifts in how we define the problem and design the solution. Old-school sustainability says: “Let’s pollute less.” Biomimetics says: “What if our systems created value just by running aligned with the BiosVerse(tm)?” Traditional models tweak existing engineered . Biomimetics questions why that framework even exists in the first place.
It’s the classic pivot going from defense to offense. Defensive thinking is all about compliance checklists, risk buffers, small wins, and a lot of greenwashing. Becoming an industry and executing a strategy of offensive is where the real edge of Biomimetics lies: regenerative design, resilient systems, exponential outcomes. One protects the old rules. The other rewrites them.
Market reality
Just look at medical biomimetics which is delivering breakthroughs that would have sounded like sci-fi just a decade ago. We’ve got stents that disappear once the artery heals, and sharkskin-patterned surfaces that fight bacteria These aren’t novelty items. They’re redefining what performance, risk, and return look like in entire industries. And from one who has built cost models for complex operational systems, like semiconductor equipment, I can offer a prediction: When biomimetic systems hit cost parity, legacy models won’t just be unsustainable — they’ll be obsolete.
Like every major pivot, biomimetics now stands at a crossroads to sustainability and resilience. Does it take the open-source shared, community-fueled, and deeply transformational? Or do we end up in a replay of the early internet with its concentrated power, siloed programs, centralized gains, and gated access? That second path? It’s already creeping in by default. Patent portfolios are expanding, venture capital is converging on the same nodes, and early-stage use cases are already siloed within proprietary stacks. If we don’t learn to collaborate now, the biomimetics revolution in all of its expressions may end up echoing the very inequities it’s meant to fix.
As long as the industry remains fragmented, it won’t have enough voice and capital attractiveness to make an impact on the mindsets of CSOs, the boards they report to, and the stakeholders seeking answers.
Calling all CSOs
The call to CSOs: Step forward and lead this transition from the front. Not as box-checkers, but as architects of a new logic and mindset, rooted in living systems and regenerative economics. This is one of those rare inflection points where we get to design the system differently — right from the start we can move from harm reduction to benefit generation trading in fragility for regenerative strength. To stop treating sustainability like it’s just a VC and start using it as strategy.
Developing a Nature Protocol can be a playbook. And the moment to begin running it is now.
This article is also published on Medium. illuminem Voices is a democratic space presenting the thoughts and opinions of leading Sustainability & Energy writers, their opinions do not necessarily represent those of illuminem.
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