The future of reusable packaging in Europe hangs in the balance

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🗞️ Driving the news: The European Union is at a crossroads regarding the future of reusable packaging
• Despite the evident environmental and economic benefits of transitioning away from single-use packaging, intense lobbying in Brussels is causing hesitation among some politicians

🔭 The context: The EU's current packaging approach is unsustainable, with most sectors relying on single-use packaging
• This not only harms the environment but also limits the potential for innovative alternatives like reusable packaging

🌍 Why it matters for the planet: Transitioning to reusable packaging can significantly reduce the consumption of virgin materials and greenhouse gas emissions
• Moreover, it can stimulate local economies by reducing dependence on imports and global supply chains

⏭️ What's next: The Reuse Blueprint, launched by Zero Waste Europe, offers a framework for designing and implementing reusable packaging systems
• However, for a broader shift towards reusability, the EU needs to set concrete reuse targets in its legislation

💬 One quote: "The big mainstream shift we need can ensure that the responsibility doesn't lie again with consumers; and that more circular options — such as reusable coffee mug systems with easy return points — are conveniently available to all" (Aline Maigret, Zero Waste Europe)

📈 One stat: 16 billion paper cups are used for coffee annually, leading to the felling of 6.5 million trees and wasting 15 billion litres of water

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