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🗞️ Driving the news: The implementation of ESG strategies is evolving, with George Serafeim of Harvard Business School outlining five key steps to drive real value
• These steps include strategic differentiation, active board involvement, embedding corporate purpose into culture, decentralizing ESG responsibilities, and emphasizing impact transparency

🔭 The context: Historically, ESG strategies varied widely but have since become more uniform, often seen as compliance measures
• Serafeim highlights that a distinct and integrated ESG strategy can lead to higher efficiency, profitability, and stronger operating margins

🌍 Why it matters for the planet: Effective ESG strategies not only benefit companies but also contribute to broader environmental and social goals
• By integrating ESG into core business functions, companies can drive sustainable growth and innovation

⏭️ What's next: Companies are shifting from merely adopting ESG policies to rigorously measuring and understanding their outcomes and impacts
• This focus on impact transparency will likely drive more substantial and meaningful ESG initiatives

💬 One quote: "Strategy is doing everything different compared to what your competitors do and having a different ESG strategy that relates to your unique competitive position," said George Serafeim, Professor, Harvard Business School

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