Radisson Hotels and Ryanair are among buyers for huge soil carbon credit release

illuminem summarises for you the essential news of the day. Read the full piece on Trellis or enjoy below:

🗞️ Driving the news: Danish startup Agreena has released 2.3 million verified soil carbon credits from regenerative agriculture projects across 10 European countries—marking one of the largest-ever issuances in this space
• Major buyers include Radisson Hotel Group and Ryanair, alongside a separate deal in which the Singaporean government will acquire 625,000 credits from Boomitra projects in Paraguay
• The announcements reflect renewed momentum in the soil carbon market after years of slow development

🔭 The context: Soil carbon credits are generated when farmers adopt regenerative practices such as cover cropping, no-till farming, and rotational grazing, which store carbon in the soil and reduce emissions
• These projects also offer co-benefits like improved soil health, higher yields, and water retention
• Despite high interest early in the decade, growth was hampered by slow validation processes and questions over measurement accuracy
• Recent advances in data modelling and satellite monitoring have improved confidence, helping catalyse demand

🌍 Why it matters for the planet: Soil carbon sequestration is a natural climate solution with significant scalability potential—especially across agricultural supply chains
• Its co-benefits make it particularly attractive for corporate buyers seeking both environmental and reputational returns
• However, questions remain over permanence and verification, particularly given that soils can re-release carbon through land-use change or poor management. Increased transparency and scientific rigor will be crucial for the market’s credibility

⏭️ What's next: Agreena will sell its credits via the spot market rather than through long-term offtake agreements, allowing flexibility in pricing and demand alignment
• The Singapore government’s purchase of Boomitra credits signals growing public sector involvement in nature-based offsets under Article 6 of the Paris Agreement
• Market observers anticipate more deals as verification standards mature and carbon registries scale capacity
• Soil carbon credits are emerging as a critical category within the broader voluntary carbon market, with rising participation from both corporate and sovereign actors

💬 One quote: “Soil carbon and regenerative ag fits the bill with a lot of corporate buyers — from a carbon and integrity perspective, but also from all the co-benefits and a reasonable price point.” — Simon Haldrup, CEO & Co-founder, Agreena

📈 One stat: Farmers working with Agreena implemented regenerative practices on nearly 4 million acres, generating 2.3 million soil carbon credits verified by Verra

Explore carbon credit purchases, total emissions, and climate targets of thousands of companies on Data Hub™ — the first platform designed to help sustainability providers generate sales leads!

Click for more news covering the latest on corporate governance and carbon market