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Porsche drops EV target over cooling demand, China slowdown

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By illuminem briefings

· 2 min read


illuminem summarizes for you the essential news of the day. Read the full piece on Bloomberg or enjoy below:

🗞️ Driving the news: Porsche AG has abandoned its target of achieving over 80% electric vehicle (EV) sales by 2030 due to lower-than-expected demand in Europe and China
The company now emphasizes flexibility in response to market fluctuations

🔭 The context: The transition to EVs is taking longer than Porsche anticipated five years ago, reflecting broader industry adjustments by carmakers like Mercedes-Benz, GM, and Tesla
In China, the largest auto market, luxury EVs face stiff competition from cheaper, locally made models amid a slowing economy

🌍 Why it matters for the planet: Delays in EV adoption could hinder global efforts to reduce carbon emissions from the transportation sector
Porsche's shift in strategy highlights the challenges luxury automakers face in balancing sustainability goals with market realities

⏭️ What's next: Porsche will continue to produce combustion engine, plug-in hybrid, and fully electric models on a single production line at its Leipzig plant, maintaining adaptability to shifting consumer demands

💬 One quote: "The transition to electric vehicles will take longer than we assumed five years ago," Porsche stated, acknowledging the evolving market dynamics

📈 One stat: EV output is currently 45% below what carmakers had expected, according to industry suppliers

Click for more news covering the latest on mobility tech

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