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🗞️ Driving the news: U.S. Bank’s recent survey revealed that nearly two-thirds of Gen Z investors are focusing on aligning their portfolios with their personal values and causes they champion
• This stands in contrast with 30% of boomers who share the same sentiment

🔭 The context: Young investors are blending personal values with financial decisions, leading to a surge in eco-friendly fund investments and stock purchases favoring environmentally conscious companies

🌎 Why does it matter for the planet: This trend underlines a generational shift towards prioritizing Environmental, Social, and Corporate Governance (ESG) issues in investment decisions
• This could lead companies to adopt more sustainable practices to attract and retain younger investors

⏭️ What's next: As debates around ESG standards intensify, this could lead to stricter regulations and greater transparency for companies
• This will, in turn, help young investors make more informed decisions about where to put their money

💬 One quote: “We tend to forget that investing is not just money and math. It’s psychology and things that are inherently baked into our humanity that we need to navigate around.” (Julie O’Brien, head of behavioral science at U.S. Bank)

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