Login Sign up for FREE

‘Not just money and math’: Young people are willing to sacrifice returns for ESG

By illuminem briefings 🌎

Aug 29 2023 · 1 min read

Illuminem Voices
Sustainable Finance · ESG · illuminemX

illuminem summarizes for you the essential news of the day. Read the full piece on CNBC or enjoy below

🗞️ Driving the news: U.S. Bank’s recent survey revealed that nearly two-thirds of Gen Z investors are focusing on aligning their portfolios with their personal values and causes they champion
• This stands in contrast with 30% of boomers who share the same sentiment

🔭 The context: Young investors are blending personal values with financial decisions, leading to a surge in eco-friendly fund investments and stock purchases favoring environmentally conscious companies

🌎 Why does it matter for the planet: This trend underlines a generational shift towards prioritizing Environmental, Social, and Corporate Governance (ESG) issues in investment decisions
• This could lead companies to adopt more sustainable practices to attract and retain younger investors

⏭️ What's next: As debates around ESG standards intensify, this could lead to stricter regulations and greater transparency for companies
• This will, in turn, help young investors make more informed decisions about where to put their money

💬 One quote: “We tend to forget that investing is not just money and math. It’s psychology and things that are inherently baked into our humanity that we need to navigate around.” (Julie O’Brien, head of behavioral science at U.S. Bank)

Click for more news covering the latest on ESG

Did you enjoy this illuminem voice? Support us by sharing this article!

About the author

illuminem's editorial team - providing you with concise summaries of the most important sustainability news of the day.

Follow us on Linkedin, Twitter​ & Instagram

Other Illuminem Voices

illuminem briefings 🌎
Sep 20 2023
UK offers $300 mln guarantee for Asia and Pacific climate fund
UK offers $300 mln guarantee for Asia and Pacific climate fund
illuminem briefings 🌎
Sep 18 2023
How everyday investors may soon vote away ESG
How everyday investors may soon vote away ESG