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🗞️ Driving the news: Rasha Hasaneen, Chief Product and Sustainability Officer at AspenTech, highlights the critical role of circular economy principles in achieving net zero emissions
• At the OPTIMIZE24 event, she discussed how integrating circular economy strategies with technology can substantially reduce emissions, waste, and urban pollution

🔭 The context: The circular economy model emphasizes sustainability through reusing, recycling, and efficient management of resources
• As industries aim for net zero targets, these principles are increasingly seen as essential for sustainable growth
• Hasaneen argues that the technology already exists to support these initiatives; it requires a collaborative and committed approach to implement

🌍 Why it matters for the planet: By adopting circular economy practices, industries can make significant strides in reducing their carbon footprint and environmental impact
• This approach not only addresses climate change but also helps in preserving biodiversity and reducing urban pollution, contributing to a more sustainable planet

⏭️ What's next: The continued development and application of technologies in support of circular economy practices are expected to open up new avenues for sustainability across various industries
• This progress is crucial as the world seeks more efficient and environmentally friendly production and consumption models

💬 One quote: "For me it's all about circularity. You can effectively deploy circular concepts and processes not just to lower emissions and address concerns over climate change, but also in theory mitigate waste, loss of biodiversity and urban pollution," said Rasha Hasaneen.

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