background image

Meat giant profits from carbon market without halting deforestation

author image

By illuminem briefings

· 2 min read


illuminem summarises for you the essential news of the day. Read the full piece on Mongabay or enjoy below:

🗞️ Driving the news: Brazilian meat giant Minerva Foods is under scrutiny for profiting from carbon markets through its subsidiary MyCarbon, despite ongoing deforestation in its supply chain
• Investigations reveal that MyCarbon’s carbon credit projects lack transparency, overstate impact areas, and fail to prove additional emissions reductions — raising doubts about their legitimacy
• Critics warn the company’s credits, largely sold to oil producers in Saudi Arabia and the UAE, enable continued fossil fuel expansion under a green veneer

🔭 The context: Founded in 2021, MyCarbon was designed to generate and broker carbon credits, capitalising on soaring demand from oil producers seeking to offset emissions
• Brazil, home to the Cerrado and Amazon biomes, has become a leading supplier of carbon offsets despite persistent land-use violations in agribusiness
• Minerva trails only JBS in Brazil’s meat sector, which has long faced criticism for driving deforestation, particularly through unmonitored indirect suppliers

🌍 Why it matters for the planet: Weak carbon credit oversight risks undermining the integrity of global climate action
• MyCarbon’s projects illustrate how poorly designed offsets can fail to halt ecosystem destruction, while legitimising high-emissions industries like oil and industrial meat
• Such practices jeopardise biodiversity, displace local communities, and mislead investors and consumers about genuine emissions reductions
• Strengthening monitoring, verification, and supply chain transparency is crucial to restoring credibility in carbon markets

⏭️ What's next: MyCarbon’s projects are still undergoing validation by certifier Verra, which has received formal comments citing incomplete data, questionable additionality, and opaque stakeholder engagement
• Brazilian authorities and NGOs are calling for stricter oversight of carbon projects and more robust enforcement of deforestation-free commitments
• Internationally, voluntary carbon market regulators face mounting pressure to curb greenwashing and improve standards ahead of COP30 in Belém in 2025

💬 One quote: “Carbon credits should help offset emissions from hard-to-abate sectors, but certainly not prop up industries that ought to be phased out,” — Shigueo Watanabe, a ClimaInfo researcher

📈 One stat: MyCarbon claims its projects could span up to 350 million hectares — 41% of Brazil’s territory — though current verified areas remain minimal and poorly documented

See on illuminem's Data Hub™ the sustainability performance of agriculture companies like Minerva Foods and its peers JBS, Marfrig, and BRF

Click for more news covering the latest on carbon market and greenwashing

Did you enjoy this illuminem voice? Support us by sharing this article!
author photo

About the author

illuminem's editorial team, providing you with concise summaries of the most important sustainability news of the day. Follow us on Linkedin, Twitter​ & Instagram

Other illuminem Voices


Related Posts


You cannot miss it!

Weekly. Free. Your Top 10 Sustainability & Energy Posts.

You can unsubscribe at any time (read our privacy policy)